The Ferrara family has been dealing with olive trees and oil since the 1800s, but the history of the family farm started at least a century earlier. For over 300 years, in the course of which six different generations have succeeded one other, the Ferrara family has been working on the cultivation and maintenance of land used for olive groves, durum wheat plantations and crop fields.
The original estate, purchased in the eighteenth century by Gianbattista, is located in Poste di Locone, near Canosa di Puglia. Of the more than 500 hectares of land, 244 hectares remain the property of the Ferrara family, 89 of which contain an olive grove. The Ferrara family also owns olive groves in an estate in Manfredonia and one in Castel Sant'Angelo. Between the two Apulian estates and the land in Abruzzo, the olive trees extend over about 100 hectares, with a total of 15,000 plants. The cultivars used in the production of extra virgin olive oil are Coratina, Leccino and Dritta: the first one is the predominant variety and it is mainly present in the estate of Canosa di Puglia, while the Dritta cultivar is a native variety of Abruzzo, particularly widespread in the area of Pescara.
Most of the olive trees on the main estate were planted by the father of the current owners. There are about 12,000 trees, between 60 and 80 years old. The property also includes 2,000 centuries-old olive trees. The Ferrara family has always cultivated its olive trees according to the principles of organic farming and uses only organic substances to fertilize the soil. The plants are pruned annually and irrigated through a fixed spraying system. Once ripe, the olives are harvested with mechanical shakers and transported within a few hours to the mill for pressing.